Pricing shouldn't be hard
summary
Freelancer pricing centers on measurable steps: track time and expenses; calculate monthly burn and keep a buffer; price proposals with a simple four-part structure — why / services / pricing table / next steps — and offer 3–4 package options (hourly for unknown work like server fixes, fixed for repeatable items like templates or logos). Use actual math (no round numbers), list transport and license fees, never cut base rates for friends (offer a clear discount instead), and provide a downloadable Word boilerplate to speed proposal creation.
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chapters (10)
- 0:00Introduction and speaker background
- 3:57Why pricing feels hard
- 7:52Asking the client’s budget
- 11:04Hourly vs fixed pricing
- 14:59Proposal structure and next steps
- 16:47Pricing recap and key takeaways
- 17:32Q&A: Pricing based on experience
- 19:39Q&A: Raising prices for long-term clients
- 20:42Q&A: Flat rate for logos
- 22:27Q&A: Competition and pricing
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