Kill Your Inner Code Monkey
summary
Argues concrete tactics: charge more with two rates: full rack and free, never discount rate, negotiate scope instead; sell retainers and recurring revenue to stop feast‑and‑famine. Presents numbers and outcomes: Bingo Card Creator earns ~$300,000, consultancy peaks at ~$30,000/week, Appointment Reminder proves a bad fit, Starfighter launches with 15 paying clients pre‑product and a 20,000‑engineer list. Shows market research (door‑to‑door Chicago leads, LOIs), tooling (Trello CRM), and sales processes that actually produce paid work.
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chapters (16)
- 0:00Intro
- 1:14"Code Monkey". Jonathan Coulson
- 3:08Kalzumeus Software Board Meeting
- 4:26Ten Years To Overnight Success (?)
- 6:13You Are A Trusted Professional Advisor
- 8:55P.S. Employees are in business, too
- 10:32Why Charge More?
- 20:40Sales Isn't Sleazy
- 23:04Market Research That Works
- 26:40Finding Your Target Customer
- 28:23Channels Which Work Well
- 34:51Marketing For Developers
- 37:11The Sales Funnel
- 38:45Repeatable Sales Processes Allow Pipelining
- 40:06Trello / Spreadsheet As A CRM
- 42:59Unfair Advantages
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