Do the Hustle
summary
Four-step sales playbook with concrete thresholds and tools: marketing (hire a designer, paid a firm $115,000 for brand work though typical is $20–25k), qualifying (offer 321 launch $40,000 and rescue mission $50,000, require clients to have ≥$50,000, insist they travel to the firm, limit projects to four people), closing (use master service agreement and statements of work), operations (track leads in Highrise, use Skype, and insist on billing at least $150/hr).
AI-written summary · about
chapters (8)
- 0:00Introduction and setup
- 1:03Defining the hustle
- 2:54Marketing and branding
- 4:56Qualifying leads
- 7:51Defining project success
- 9:32Closing and contracts
- 12:28Negotiation and pricing
- 14:14Client management and wrap-up
related talks
29mWhy You Should Stop Hustling
45mKill Your Inner Code Monkey
31mWhere is my next project coming from? Sales pipeline management for freelancers and small agencies
36mFreelance Freedom without the Grind: Start & Grow Your Dev/Design Biz
44mHustling for Fun and Profit as a Technical Writer: A Freelancing Starter Kit
50mWinning and retaining long term clients
19mThree things to know before going Independent
53mNobody wants a website. They want results!