Growth design as art and science
summary
Tests compare concrete variants: a feature‑list headline (variant B) beats a benefits headline and lifts conversions within two weeks; shrinking the hero, adding a table of contents and a sticky CTA doubles signups while lowering bounce rate; a pricing heatmap shows over 10% of clicks going to a distracting element so the next design removes it; tools named are Hotjar session recordings, Zoom for quick user interviews, Notion and FigJam for documenting and planning experiments.
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chapters (6)
- 0:00Growth design intro
- 1:50Why growth design matters
- 4:01Growth design elevates craft
- 9:00Measuring growth design
- 13:38Growth design tools
- 17:29Recap and closing
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