When products must die
summary
Claims a concrete five‑step RADAR framework (Read Assess Decide Act Review) and shows it by sunsetting Ramp Flex, a one‑click pay‑later feature that had strong engagement but incompatible unit economics and distribution. Gives timelines: 18 months of iteration, repeated six‑month pauses, then kill. Cites precedents and numbers — Google Reader petition 150,000, MoviePass $10 subscription that bled money, Netflix DVD stock drop — and prioritizes decisive, compassionate communication.
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chapters (6)
- 0:00Product sunsetting
- 1:45Why products get discontinued
- 3:57Five reasons products die
- 7:09What to do when product fails
- 12:51Acting after sunsetting
- 15:19Why sunsetting is challenging
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