Reimagining the NFL app
summary
A rebuilt, modular NFL app centers on a single game card super component that encodes scores, timeouts, broadcast entitlements, light/dark and accessibility states, spoiler-hiding and location-based watch vs listen logic, then expands into inline media and homepage zones. It claims 5M weekly users and 2.3B minutes watched, uses Figma (including Figma Buzz) for mapping and alignment, drives conversion with two high-performing cards and A/B testing, and is being decomposed into simpler components after its first season.
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chapters (9)
- 0:00NFL app redesign intro
- 2:10NFL app rebuild needed
- 4:11Game card super component
- 8:03Homepage for every fan
- 11:51Scaling beyond Sundays
- 13:36Experience design mapping
- 15:02Design system for 32 teams
- 17:07Offseason features
- 18:30NFL ecosystem expansion
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