How Green Was My Delusion: Perception and Reality in UX
summary
Argues that cognitive bias—specifically the false consensus effect—regularly wrecks UX, illustrated by a 300‑copy book gift that clearly mismatches the recipient and by Ross’s experiment where 62% of volunteers and 67% of non‑volunteers each assume others share their choice. Shows product failures: hidden hamburger menus that drop engagement and Apple Family Sharing screens that confuse users. Recommends practical fixes: use analytics, run quick user testing, adopt outside‑in thinking and show data to stakeholders.
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chapters (9)
- 0:00Introduction and welcome
- 1:46Story of failure in UX
- 10:01False consensus effect explained
- 16:41Impact on digital products
- 25:27Shortcuts in development
- 28:57Combating inward focus
- 35:43Outside-in thinking
- 39:38Key takeaways and summary
- 41:42Q&A session begins
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