Building an Innovative Culture
summary
Intuit describes a repeatable playbook: adopt Customer Driven Innovation (CDI) and Design for Delight (D4D), teach three tenets—customer obsession, inclusivity, speed—and embed practices like follow me homes, call‑center listening, 10–15% “white space” time, no‑meeting days and mission teams with driver approver contributor informed roles. Measure velocity (PR merge times, experiment turnaround), require shipments within six months, favor durable platform solutions and kill clone implementations, and reward shipped work to turn experiments into production features.
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chapters (5)
- 0:00Introduction to Intuit
- 3:39Customer obsession in innovation
- 11:31Inclusive culture for innovation
- 18:55Speed as a habit in innovation
- 27:51Closing and Q&A
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