Make me Pretty
summary
Research shows users spend 10% more time on a speaker profile than a bio and 65% are visual learners, so visual tweaks change behavior. Studies using eye heat maps and over 70 experiments (500 visuals, 10,000 people, five countries) show images process in 150 milliseconds and first judgments form in 50 milliseconds. Small changes drive revenue: one blue variant yields about $80 million for Bing; Uber’s redesign triples signup attention; tracing a logo cuts HotelTonight accidental bookings by 75%.
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chapters (9)
- 0:00Why visual design matters
- 3:07How our brains process images
- 12:00Designing effective icons
- 15:52Case study Uber redesign
- 21:08Aesthetic usability effect
- 26:50User expectations and emotions
- 31:03Psychological triggers in design
- 34:16Form and function balance
- 36:04Q&A session
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