To See or Not to See: Exploring Inattentional Blindness for the Design of Unobtrusive Interfaces ...
summary
Paper claims inattentional blindness can be used to make public interfaces visible to interested people but ignored by others. Authors run a literature review of 135 IB papers then test five interfaces (three existing plus two added: a QR code and a light concrete info box) in a field study with N=40 and four scripted user profiles. Results show 73% vs 10% noticed overall and strong differences for screen vs QR code performance and for a concrete QR on the stair placement.
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chapters (10)
- 0:00Introduction
- 0:17The Problem
- 0:33The Question
- 1:32Literature Study
- 2:35Field Study
- 3:04Participants
- 3:22Interface Selection
- 3:45Results
- 4:58Summary
- 5:28Outro
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