Keynotes, Mobile News on a Global Scale, CNN
summary
CNN builds platform-specific apps with Qt and targets Symbian and Nokia devices via a new Nokia app (launched May) that reaches a sticky audience — 14 million app downloads and a digital network of over 20 million users — while mobile pageviews grow ~40% year‑over‑year versus online ~23%. A free, ad‑supported model drives triple‑digit mobile revenue growth; citizen reports via iReport are vetted and put on air (used in Fukushima coverage). Privacy defaults to no PII unless users opt in.
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chapters (11)
- 0:00Introduction and welcome
- 1:30How mobile changes society
- 5:01Convergence and divergence in media
- 7:28Building for consumers first
- 9:13Mobile’s impact on CNN internally
- 11:19CNN’s global reach and scale
- 13:28Connecting to the next billion
- 15:56Mobile growth outpaces online
- 17:30Innovation and the Nokia app demo
- 18:35CNN’s values and mission
- 20:20Q&A session begins
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