Fresh Mind: An Outside Perspective on Producing Video Creatives
summary
Vialex Motion Lab's Creative Director and Art Director explain their methodology for developing video creatives, emphasizing structured brainstorming and when to choose 3D advertising for 2D games. They compare outsourcing (studios/agencies) versus in‑house production and walk through implemented case studies from brief to final product for clients like Playrix, Mystery Tag, and Gameberry Lab.
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chapters (13)
- 0:00Introduction
- 2:37Mobile games market
- 3:42Creativity myths
- 6:29Creative development
- 11:23Video creatives benefits
- 16:043D for 2D creatives
- 19:17Outsourcing benefits
- 26:28Case study: Holmes & Co
- 30:41Case study: MTS live shoot
- 37:08Case study: Space localization
- 40:36Case study: Clicker Ancient Chess
- 44:33Summary
- 45:39Q&A
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