Big Data in Mobile Games
summary
Explains how connecting player, liveops, platform, UA and market data yields actionable insight rather than hoarding terabytes: a single data lake merges ~180 data poles maintained by ~15 engineers, scheduled with Airflow, Databricks, Tableau/Looker and enriched with Amplitude, Leanplum and platform revenue. Reports daily segment-level LTV for every cohort, runs hundreds of automated bid and creative-variant campaigns, and uses thousands of UA tests plus third-party benchmarks to predict which game concepts and markets will scale.
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chapters (10)
- 0:00Intro
- 0:47Who is Andre
- 2:46What is Big Data
- 8:09Player Journey
- 9:17Funnel Approach
- 10:26Data Engineering
- 12:45LTV
- 14:23Creative Optimization
- 17:05Market Insights
- 21:46Questions
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