Optimizing Marketing Spend with Auto-Bidding Algorithms
summary
An overview of marketing purchase optimization using automatic bidding algorithms, covering types of marketing networks and how they operate, marketing problems that can be addressed with algorithmic approaches, and the presenter’s experience applying machine learning algorithms to optimize user acquisition (UA). Technologies discussed include ML-based auto-bidding for advertising across different ad networks.
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chapters (9)
- 0:00Marketing spend optimization
- 2:08Spend quality & LTV
- 8:18Traffic sources & manual
- 12:15Budget optimization math
- 18:04Auto-bidding algorithms
- 23:51Unit optimization
- 31:26New source discovery
- 35:29Auto-bidding results
- 38:48Q&A
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