Can Sound Sell Your Game?
summary
Examines how game audio can be used as a marketing tool to boost a game's appeal and sales, identifying which kinds of sound choices can cheapen a product and how to avoid that. Covers practical guidance for creating audio that effectively reaches and resonates with the target audience, from production/creative decisions to positioning within marketing.
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chapters (9)
- 0:00Introduction
- 1:49Can sound sell your game
- 3:57Music for promotion
- 10:00Soundtrack as marketing
- 16:48Making music viral
- 25:39Music in fan service
- 32:59Bad audio to avoid
- 40:07Secret ingredients of sound
- 41:54Q&A
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