Sustainable growth strategy. How to increase profit at any project stage
summary
A game product owner from Murka describes practical strategies for sustainable revenue growth across a game's lifecycle, using a 2020 case study of one app. The talk covers approaches from adding new features to renovating older systems, and explains concrete steps to achieve steady profit increases and make that growth repeatable.
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chapters (13)
- 0:00Introduction
- 1:28Speaker experience
- 9:00Project stages strategy
- 12:51MVP model user tests
- 15:44Post-release growth
- 18:31Innovation user problems
- 23:12Collectibles mechanics success
- 27:08User retention activity
- 33:31Functionality improvements
- 37:25Monetization experiments
- 42:44Automation tools
- 49:26Key takeaways
- 51:13Q&A
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