Analytics of Hyper-Casual Games

on YouTube ↗22m

" summary

Examines whether analytics are necessary for hyper-casual games, when to stop working on one hyper-casual title and move to the next, and how to analyze advertising monetization. Covers ad-based monetization metrics and calculating advertising LTV for hyper-casual games.

AI-written summary · about

" chapters (12)

1. 0:00Hyper-casual analytics
2. 1:06Product analytics in games
3. 2:09Key game metrics
4. 3:55First session analysis
5. 7:14User activation methods
6. 8:02A/B testing in games
7. 10:57Game viability
8. 11:19Ad monetization
9. 13:06Ad revenue optimization
10. 14:34Ad revenue growth
11. 16:04Ad LTV calculation
12. 19:18Q&A

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