I Create What I Want: How Playrix Artists Make the Most Effective Ads in Game Dev
summary
Presentation explains how Playrix marketing artists differ from in‑game artists and describes methods the Playrix marketing creatives team uses to make highly effective game ads. It covers practical practices for creating ad art that engages billions of users, stopping artists from working in isolation by using tested creative processes and team workflows.
AI-written summary · about
chapters (11)
- 0:00Introduction
- 2:21Creative team role
- 6:15Artists' tasks
- 12:30Versatile creators
- 18:11Successful ad examples
- 21:10Ad impact on trends
- 21:59Q&A
- 32:31Provocative and failed creatives
- 34:35Idea selection
- 37:26Audience segmentation
- 40:34Conclusion
related talks
53mFresh Mind: An Outside Perspective on Producing Video Creatives
17mHypercasual Games - A Complete Ad Strategy Analysis
33m#ElevateYourGame: Improve Revenue & Retention With the Right Ads Approach
32mFueling Growth Through User-centric UA Creative Design
15mBrands Are Now In-Play: Creating a new Revenue Stream in a Seamless Way
30mHow to Create a Great Game Video
44mPANEL: Creating Engagement: Marketing Tricks to Attract the Right Audience.
18mExtract Immense Value from Creative Optimisation