Growth-hack development
summary
Explains the concept of growth-hack development: applying continuous tests and experiments at the leading edge of the technology stack to drive business growth. Describes when to adopt this approach and gives relevant examples of how to implement experiment-driven development in practice.
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chapters (15)
- 0:00What is growth hack
- 3:05Startup ideas birth
- 4:09Example 1: Sport Life
- 7:43Example 2: Zaka-Zaka
- 11:55Hypothesis and data cycles
- 13:39Own opinion vs audience feedback
- 15:23Focus on core product
- 17:58Post-release product evolution
- 19:45Continuous small improvements
- 22:39Finder principle
- 25:06First release quality
- 27:51Feature rollouts to platforms
- 30:37User analytics and surveys
- 32:25Feedback and overcomplication
- 33:30Rewriting app from scratch
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