How to develop Growth
summary
Growth uses a structured growth-hacking process: assemble a cross-functional team (lead, designer, marketer, analyst, developer), gather wide input, generate many ideas, rank with an ICE score, pick experiments, run an A/B test with random allocation and conversion tracking, and analyze for statistical significance (95% preferable, 80% sometimes OK). Example: a landing-page variant adding an image and bigger “reach out” button ran with 37 participants (control 17 → 29% clicks, experiment 20 → 35% clicks, ~20% relative uplift). The experiment is throwaway, was built in an afternoon, and small wins compound over months.
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chapters (12)
- 0:00Start
- 4:59Ready for take off
- 9:58Gathering input
- 11:20Growth ideas
- 12:19Connection increases reach out
- 14:03Find the gems!
- 19:31Executing experiments
- 20:53Mindset
- 25:14Analysis
- 28:14Wins compound
- 31:21The process
- 33:25Apply it today
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