How to set up future-proof event tracking (fast)
summary
Shows a concrete pipeline: a GitHub-hosted measurement plan captured as TypeScript definitions, enforced via CI/CD, and rendered into an implementation layer that maps events to destinations (data lake, ad pixels). Uses an open-source attribute-based library walker.js to annotate HTML so page/article view, click and a 7-second article read event fire reliably. Demo proves the approach generates consistent payloads, supports destination mapping, and makes tracking testable and auditable.
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chapters (5)
- 0:00Start
- 0:24How To Set Up Future Proof Event Tracking Fast
- 5:11Goals
- 7:21The Implementation Layer
- 12:56Article Views
