Autonomy, product responsibility, self efficacy - Product development @full speed
summary
OTTO reorganizes search into narrow, fully staffed cross functional teams that own build, run and metrics and that accelerates decision speed via rapid experiments and AB tests. The platform handles 1.5 million searches/day and ~10 orders/sec while findability grows to >120 people across 11 teams. Autosuggest moves from heuristics to machine learning, an internal onx program scales experiment execution, and leadership measures experiments as primary metric plus team health to prove the setup increases insight velocity and impact.
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chapters (9)
- 0:00Intro
- 1:55Who knows Otto
- 4:59Findability
- 6:26Search Journey
- 8:31Findability Journey
- 15:59Onyx team
- 17:12Findability team
- 19:38Conways Law
- 22:57Summary
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