From bespoke websites to Enterprise products
summary
A web studio that had rapid growth from high-value custom website clients explains why it stopped taking those contracts and instead built enterprise digital products for the automotive sector. The talk describes a proactive strategy of accumulating expertise to convert bespoke development into scalable products, how that approach is sold and why it works, and the business and client benefits achieved.
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chapters (6)
- 0:00Introduction
- 11:10Custom development problems
- 20:45Automotive market specifics
- 27:58Shift to off-the-shelf solutions
- 33:00Transformation results
- 44:26Q&A
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