Expanding your reach with Windows: How developers can win new users
summary
Microsoft reports nearly one billion unique Store users in 12 months and shows concrete ways to reach them: widgets are generally available, install with an app package and deep link to a widgets picker (demo pins a widget successfully); PWABuilder CLI and VS Code extension scaffold a PWA starter, include Adaptive Card widget payloads, and package PWAs for the Microsoft Store; Store Ads go GA with Premium Search, Bing and Spotlight pilots and a $100 promo; Store Certification Tools cut validation time ~50% and lift pass rate toward 80%.
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chapters (7)
- 0:00Expanding reach with Windows
- 3:57Windows widgets for developers
- 7:09Progressive Web Apps on Windows
- 20:36Microsoft Store growth
- 28:52Microsoft Store Ads and AI features
- 37:40App restore and certification
- 43:06Closing remarks and key takeaways
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