How to define your install strategy

on YouTube ↗07m

" summary

Shows that combining native, Play Store PWA (Trusted Web Activity) and browser Add to Home screen prompts raises installs while avoiding cannibalization by selecting the right channel per user. Recommends heuristics: web install as fallback for repeated site visitors, device-based routing using JS APIs (deviceMemory, hardwareConcurrency, Network Information) or Accept-CH client hints, and checks with getInstalledRelatedApps API. Gives Oyo example: a Lite PWA at 7% of native size; test with A/B experiments.

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" chapters (7)

1. 0:00Intro
2. 0:22Native app installs
3. 2:32Combine app installs
4. 2:58Web install as fallback
5. 3:52Web install prompts
6. 4:43Intuitively
7. 5:16By Signals

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