HexArcade: Predicting Hexad User Types By Using Gameful Applications
summary
Study uses two web games — Cloud Clicker and Snowball Shooter — with N=147 to predict Hexad types instead of the 24‑item questionnaire, measuring behaviour plus IMI and PEI. Cloud Clicker choices correlate strongly with Hexad scores (R^2 = 74.37%), Snowball Shooter interactions show a moderate link (R^2 = 34.11%). Players report higher enjoyment and immersion than when filling the questionnaire, supporting behavioural, gameful assessment for personalization.
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