Transformando compañías de proyecto a producto
summary
Argues that companies must stop fixating on time/scope/cost and start from business value, with a concrete method: a 3-week immersion (up to 4 weeks) to pick a pilot area (typically 50–220 people), co‑define strategy across three levers — work organization first, then teams and technology — and run 3-month iterative cycles that deliver a new operating model, a business metrics dashboard, blueprints for handover, and visible results to prove ROI and reduce investment risk rather than prescribing a one‑size‑fits‑all framework.
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chapters (11)
- 0:00Welcome
- 1:06From projects to products
- 5:06Iron triangle failure
- 7:54Organizational agility
- 9:59Fit evaluation
- 13:51Three transformation axes
- 18:12Work organization focus
- 22:30Transformation method
- 27:28First three months
- 33:51Next steps
- 34:57Q&A
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