Change Your Focus
summary
Argues that organizations trade true customer value for speed and activity metrics and shows a working alternative used inside Intel: a refactored lifecycle named opportunity→concept→candidate→solution→obsolescence, a lexicon to compare opportunities, and a toolkit of heuristics and frameworks — safe-to-fail probes, Kano model plus Cynefin and Three‑Circle thinking. Gives concrete results: mall-based naive experiments that turn a six‑year redesign into a one‑week fix, guidance on when to probe versus when to scale, and measurable gaps in methods that block value delivery.
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chapters (9)
- 0:00Introduction
- 14:40Corporate Value
- 27:20Systems Engineering
- 29:50Due Date
- 32:05Hotels
- 36:31Senior citizen
- 37:02Safe to fill
- 37:59Deadlines
- 38:47Longest Journey
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