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Ray Arell

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titleconferencedate
You are not Spotify, and you don’t want to beHUSTEF 20222022-10-04
Argues against copying the Spotify model wholesale and gives concrete contrast: Spotify is 311 people in 2011 not a template, later growing to ~6,000; only…
Talk on
Its transformation! But, is it though?Agile India 20212021-11-18
Real-world failure rate: 73% fail for digital transformations, often because change is a bonus task, top-down mandate, and speed gains in engineering get…
Talk on
Dealing with unknownsAgile Testing Days 20182018-11-12
Claim: unknowns collapse into opportunity when treated with situational methods rather than one-size planning. Use Cynefin to locate problems (simple…
Talk on
Change Your FocusAgile India 20182018-03-04
Argues that organizations trade true customer value for speed and activity metrics and shows a working alternative used inside Intel: a refactored lifecycle…
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