Continuous Innovation
summary
Argues that continuous innovation requires strategic agility not just operational improvements, guided by three laws: Law of the Customer, Law of the Small Team, Law of the Network. Cites a stark gap — 80% want to be agile, <20% are agile — and an innovation playbook NABC: Need, Approach, Benefits, Competition. Gives concrete cases: World Bank knowledge-sharing campaign, Spotify’s Discover Weekly (team of four, employee test then 1% A/B test ~600k, helped grow 60M→150M users), Cirque du Soleil, Siri.
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