Research Methods: Receive Inspiration and Design Delightful Solutions
summary
Teams show that a simple smiley-face cue on bills changes tenant behavior over time, not surveys. Field methods include wild-safari mystery shopping, 90/10 interview rule (let participants speak 90%), and monopoly-style storytelling game that elicits hidden finance behaviors across rural micro-ecosystems. Visual prototypes (clear packaging, copper display) and a memorabilia-driven award design (a 150‑rupee memento rates higher than a 10,000‑rupee gift card) get measurable uptake and a viral marketing lift; contextual inquiry and card-sorting synthesize the insights.
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chapters (10)
- 0:00Introduction
- 6:54Who we are
- 13:00Design Thinking
- 18:45Research Methods
- 23:31Wild Safari
- 28:18Emerging Technologies
- 30:01Observational Techniques
- 33:21Synthesis
- 38:24Awards
- 42:59Case Study
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