Interactive Insights : Using Figma for UX research
summary
Stripe researchers show concrete workflows: they use FigJam boards to map user journeys, run participatory design with payment links artifacts and thumbs up/thumbs down stamps, and run evaluative tests where observers add color‑coded stickies directly onto prototype states. Claim: this cuts consolidation time and boosts engagement; outcome: richer insights, less fatigue, and faster synthesis. Context: Stripe processes over $500B annually and reaches ~80% of American adults, so small changes to onboarding measurably affect many customers.
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chapters (9)
- 0:00Introductions
- 0:46About Stripe
- 2:01Research journey for payment links: From conception to launch
- 3:42FigJam Demo: Workflow mapping
- 6:21Why FigJam for a research session?
- 12:35Evaluate the solution
- 13:40Using FigJam: Evaluative research demo
- 18:00Recap for UX research in FigJam
- 19:14Closing
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