You're Doing It Wrong 😉
summary
HBO Max documents a hard lesson: scale needs structure and tradeoffs. The core claim is that a lean core plus a federated design systems champions network beats a bloated centralized team. They split libraries into CTV and DMX, build templatized specs, sticker sheets and Figma descriptions for discoverability, and ship a content curator plugin that populates real catalog art. They prototype a responsive system ahead of engineering, refactor into a new system called Slate, and report it works for cross‑device scale.
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chapters (22)
- 0:00Introduction
- 0:52Complementary skill sets
- 2:27Design at scale
- 3:39Embracing imperfection
- 4:16Structuring the team
- 5:09Collaboration approach
- 6:01Systems champions network
- 6:59Roles and responsibilities
- 8:08System components
- 9:05Empowering the collective
- 9:32Prioritizing documentation
- 11:05Practical guidance tools
- 11:49Content curator plugin
- 12:28System redesign
- 14:03Honing fundamentals
- 14:53Predicting future needs
- 15:28Responsive design bet
- 16:28Summary of lessons
- 16:53Introducing Slate
- 17:18Slate video overview
- 17:51Stage synchronization
- 18:05Closing and thanks
