Designing for Modern Dating
summary
Hinge replaces swipe-speed profiles with structured prompts and adds voice prompts as a separate profile element, shipped with a sample answer and half‑sheet nudges; implementation details include keeping voice next to the photo and simplifying choices to reduce friction. The feature goes viral on TikTok, increases registrations, and proves effective: profiles with voice are 17% more likely to reach a full conversation, improving efficiency, signal, and responsiveness across the funnel.
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