Two teams One Dior
summary
Two in-house design teams for couture and parfums integrate UX work and claim one coherent brand experience while supporting different user behaviors. They build a shared design system implemented via Figma, create a dispatch page to choose universes, split the site into area specialists, run weekly design system syncs and fortnightly in-person meetups, and pilot workshops culminating in a one page one day sprint. Results so far: reduced duplication and faster product responses, still evolving.
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chapters (8)
- 0:00Start
- 3:08Flowers and Gardens
- 6:03Main Challenges
- 6:42Business Priority
- 7:57Design System
- 8:43Design System Allocation
- 10:38Weekly Design System Synchronization
- 11:49Design Day
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