Content Amid Chaos
summary
Argues that sweeping content fixes fail and shows concrete tactics: pick one visible, valuable and scopable content type (eg PDFs or product specs), run short workshops to choreograph a content model, pair writers, and ship a first template in weeks. Cites a taxonomy built in four hours yielding six main topics and ~18–24 subtopics, calls out Verizon’s Solutions Lab mess as a case study, and frames roadmaps and ownership as the tools that actually change behavior.
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chapters (31)
- 0:00Introduction
- 1:18Philadelphia
- 2:44Litter
- 11:15Why is content so difficult
- 12:22Im a content strategist
- 13:03How to make content better
- 14:45The game of whackamole
- 15:41The problem with fixing content
- 17:21Turn your projects into catalysts for content
- 17:51Make change achievable
- 19:44Big problems feel large
- 21:10Characteristics of content
- 22:40Where to start
- 24:50Fix everything
- 25:12Improve morale
- 25:33Ownership
- 26:40We need more people
- 27:54How to get people to commit
- 28:52Making decisions about content
- 31:45Working together
- 32:51Making decisions around content
- 33:15Commitment
- 33:42Longterm commitment
- 34:35Connecting vision
- 35:05East Passyunk
- 36:50Roadmap
- 38:33Goal
- 41:20Leadership
- 41:48Maintaining momentum
- 43:07People are chaotic
- 43:37We are here to make things perfect
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