Designing content for multiple devices
summary
Describes moving from duplicated content variants to a modular content approach driven by a single source to cut time, cost and misalignment. Presents a telco product-card case study with a mapping matrix, assembly rules that generate variants, and a reusable block inventory; implements this using headless CMS, scripts and templates and reports estimated multi-million euro savings, while noting the main barrier is cultural change.
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chapters (15)
- 0:00Multichannel content problem
- 3:58Device inconsistency risks
- 7:48Structured content like LEGO
- 10:37From silos to collaboration
- 13:06Content inventory breakdown
- 15:34Product cards savings example
- 17:28Assembly and distribution rules
- 18:51Multidimensional content matrices
- 20:57Bach and information architecture
- 24:11Modular content history
- 25:42Recommended resources
- 26:45Cultural challenges Q&A
- 27:51Headless CMS tools
- 29:18Greenfield vs reverse engineering
- 30:45Q&A and closing
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