uxday 2023
who it's for
ux designers, ux researchers, product managers, content designers, accessibility specialists, design managers, front-end developers
topics
microcopy style guide; mobile-first conversion redesign; a/b testing for conversion; usability testing protocols; stakeholder research playbook; accessibility design rules; modular content single source; cross-cultural product adaptation; green web performance; headless CMS and templates
| title | author | length |
|---|---|---|
| How to write useful microcopy | Maria Elena Calisi | 31m |
Practical guidance on writing effective microcopy for apps and websites: concrete rules (use present tense, informative tone, avoid double negatives) and a… | ||
| Customer Centricity: the role of User Experience in the online auction market | D. Africano | 30m |
A mobile‑first redesign for an online auction marketplace used interviews, workshops, A/B tests and user tests to deliver specific UX fixes: a step‑bar flow… | ||
| 3 mistakes to avoid when evaluating a product's UX | Matteo Tibolla | 32m |
Practical guidance for UX evaluation: avoid recruiting friends, test with about ten participants rather than 100+, do not ask different questions to different… | ||
| Impactful UX Research - Earn your stakeholders' trust | S. Fazzini, M. Biondi | 34m |
Belka presents a repeatable UX research playbook based on running 15 projects per year and interviewing over 100 users annually, with case wins like… | ||
| The designer is the problem, design is the solution | Girolamo Giannatempo | 22m |
The talk explains that most accessibility issues come from design decisions and that many WCAG guidelines relate to design. It gives concrete fixes: use Stark… | ||
| The Great Disenchantment | Ilaria Mauric | 43m |
A company converted to a Benefit Corporation and defined four impact criteria, then attempted to measure them but failed BCorp verification. A questionnaire of… | ||
| Designing content for multiple devices | Luca Rosati | 32m |
Describes moving from duplicated content variants to a modular content approach driven by a single source to cut time, cost and misalignment. Presents a telco… | ||
| How (not) to approach a cross-cultural project | Michela Freacchami | 34m |
A case study of a three-month MVP marketplace built for Pakistan in partnership with OLX, developed by a four-developer plus one-designer core team with remote… | ||
| UX and sustainable Web | Valeria Salis | 33m |
The talk explains how specific web design and hosting choices reduce the web’s carbon footprint, noting statistics like the web causing ~4% of global CO2, a… | ||
| nothing matches | ||