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YConf 2021

Explore the highlights of YConf 2021. Review the recordings and learn how modern businesses successfully integrate technology and design for innovation.

product managers, product designers, frontend engineers, platform engineers, engineering managers, ux researchers, data engineers, hardware engineers

design system as product; dual-track agile discovery; developer experience platforms; micro-frontends architecture; product-led growth experiments; consumer-first data mesh; distributed UX for IoT; experiment-of-the-week cadence; Sketch component library; design tokens and docs; remote test-bench automation; design operations and governance

titleauthorlength
Design System as a ProductMaria Elena Duenias, Esther Butcher56m
Argues a design system is an internal product and shows concrete steps: interview research finds at least three drastically different designer workflows, build…
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How to create more business impact with flexible teamsJan Hegewald, Rebekka Beels47m
Zalando replaces component-tied squads with short-lived “missions” that form around business goals, staffing ~15 engineers to run three concurrent missions on…
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Dual-Track Agile for Discovery & DevelopmentAdriana Katrandzhieva44m
Dual-track Agile runs discovery and development in parallel with continuous feedback and week-long, low-cost experiments (an experiment of the week cadence)…
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Designing the Developer ExperienceTanja Bach, Jacob Bo Tiedemann47m
Built a cloud infra platform and an IoT platform that cut a critical hardware test cycle from two–three weeks to two–six hours by enabling remote test‑bench…
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Designers, Developers and DogsCharlotte Vorbeck, Sahil Bajaj45m
Rebuild of ShareNow’s internal support tool MOpS uses a micro-frontends architecture and shared design system to decouple seven legacy teams, launch a vertical…
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When We Design TogetherSabrina Mach, Ammara Gafoor, James Emmott42m
Design is a team activity that reframes problems and reduces domain complexity through rapid, structured collaboration: a 90-minute Design Studio format runs…
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Hardware is hard(er): designing for distributed UX in IoTClaire Rowland50m
Argues that IoT mixes the constraints of hardware and cloud software and gives concrete trade-offs: gas meter 30-minute reads vs electricity live data, LIFX vs…
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Accelerate time-to-market by product-led growth thinkingMadhubala Phani Mukthinutalapati, Ramani Siva Prakash43m
Product-led growth means using the product as the primary acquisition channel: freemium and frictionless onboarding drive bottom-up adoption. Examples include…
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Step by step approach to create meaningful impactFatima Rodríguez Calvo, Iska Staffler, Christine Kuhn42m
ImmoScout case study showing a stepwise method to turn feature teams into product teams at a 20M‑user company with 700 employees and 250 engineers. Concrete…
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When design meets data: Using Data Mesh for a consumer and business-driven data strategyAmmara Gafoor, Deepthi Karuppusami43m
Argues that flipping from a data-producer pipeline to a consumer-first Data Mesh cuts lead time and makes ROI measurable by building bounded data product units…
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Building a user-centered enterpriseEsra Yetis, Gabe Fender48m
Three enterprise case studies show concrete moves and measurable outcomes: a three‑year legacy replacement surfaces drivers who start deliveries late because…
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How to drive a customer centric transformationNina Wainwright, Sabrina Mach45m
Large programs reorganize around a deliberate design operating model that puts customers first, aligns strategy across design, business and tech, and uses…
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Enabling designers and product managers to exert greater influenceItay Ziv40m
Practical playbook: use a structural-cultural assessment to map who controls budgets and align proposals to one of five executive priorities (revenue, cost…
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AI-powered products and product-powered AIGuy Samuel42m
Argues product teams must treat AI like software with concrete outputs and constraints, showing real work: a Barcelona startup using models to predict customer…
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Optimize Innovation Results with Discover, Build, Measure, LearnMaya Ormaza, Maria Krasteva44m
Team runs an A/B test with visible countdown timer on the payment flow: built a small product increment, instrumented analytics and logging, and ran it for a…
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