When We Design Together
summary
Design is a team activity that reframes problems and reduces domain complexity through rapid, structured collaboration: a 90-minute Design Studio format runs five rounds of alignment, individual sketching (eight ideas in eight minutes), dot voting and a final convergent build to produce a testable hypothesis; applied to a mobility single‑sign‑on feature it yields a clear journey and backlog, and applied to pharma it reframes the issue as “find existing tests,” a change that can save up to $7,000 per test and that teams report gets them 30% faster to market with 50% faster adoption.
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chapters (22)
- 0:00Intro
- 1:45What is design
- 3:30Why is good design important
- 4:12The intersection of three perspectives
- 5:03Sabrinas design perspective
- 6:50Ammara technical perspective
- 7:53Team perspectives
- 9:45Warm fuzzy feeling
- 10:24Quality client requirements
- 14:13Reframing the problem
- 18:01A philosophy of software design
- 18:36Problem decomposition
- 19:11Hard things are hard
- 19:49Inverted pyramid
- 22:19Solving problems
- 22:49Point of view
- 23:56How can we make cognitive leaps together
- 25:32Design studio workshop
- 31:55Design Well
- 32:09Multidisciplinary Collaboration
- 33:24One Ask
- 34:24Questions
