How to write useful microcopy
summary
Practical guidance on writing effective microcopy for apps and websites: concrete rules (use present tense, informative tone, avoid double negatives) and a shared microcopy guide used by developers to standardize text across platforms. Includes real examples—shorter form labels, specific search placeholders like “product or brand”, CTAs that state the action, and upload messages with options such as “Retry” or “Go back”—and recommends reference books like The Complete Guide and an inclusive writing manual.
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chapters (12)
- 0:00Introduction
- 3:38Microcopy discipline
- 7:17English vs Italian microcopy
- 10:34Effective microcopy examples
- 15:55User empathy importance
- 18:23Reading tips and conclusions
- 20:15Q&A: Tone of Voice
- 21:18Q&A: Microcopy vs macrocopy
- 22:19Q&A: Microcopy and AI
- 24:06Q&A: Developer guide
- 26:13Q&A: Who handles microcopy
- 29:03Q&A: Benchmarking and A/B testing
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