Invisible influence: the documentation behind UX copy
summary
Argues that solid documentation is the lever that wins product decisions and gives concrete techniques: run a content audit (used an intern to build a spreadsheet, measured reading level with Hemingway, produced a one‑pager) which at LinkedIn turned audit findings into email redesign principles; use a numbered communication hierarchy to settle layout fights; keep a copy doc in Google Docs to compare A/B/C versions with rationale; use highlight‑by‑color rewrites in legal reviews; typical writer:designer ratios range from 1:1 ideal to 1:10+ reality.
AI-written summary · about
chapters (18)
- 0:00Intro
- 1:29Katherines background
- 2:20Pro tip
- 3:14What Ive learned
- 3:56Example
- 5:09Constraints
- 7:28Who are we influencing
- 10:20Content audit
- 17:14Copy docs
- 20:24Subject matter experts
- 25:58Conclusion
- 27:48QA
- 29:32Tech writers
- 30:24Averse designers
- 31:37Recommended ratios
- 33:12Organizational relationships
- 35:25UX doc overlap
- 36:12QA time
related talks
43mDocumentation is UX! - Change my mind
19mCross-functional Relationships: Content Strategy for Designers
29mHumanizing Your Documentation
40mDocumentation as User Experience
36mLanguage: The Secret Sauce of Great UX – Candi Williams
33mBeyond Buttons: Crafting Satisfying & Easily Marketable Products
25mIt's easy to create good looking products, but how about useful ones?
49mEmploying UX Research Methods To Create User-Informed Text