Creating & Executing a Visual Content Strategy that Scales
summary
Gives three two‑word starting actions including planned consistently and mapping the user journey from pre‑seeker to evangelist, recommends visual assets per stage (home/about images, comparison grids like Edmunds, detailed product pages, maintenance content with parts like ACDelco) and urges easy customer photo sharing at point of purchase. Cites MIT research that people recognize visuals in 13 milliseconds and a medical‑student study favoring visual learning. Practical Monday steps: inventory pages by journey stage, swap one generic infographic for shareable user‑first imagery.
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chapters (8)
- 0:00Introduction
- 1:20Visual Content Strategy
- 2:43Visual Learning
- 4:43Planning
- 6:42User Journey Example
- 9:00About Page Example
- 10:04Comparison Example
- 11:18Details Example
