Intelligent Content Conference 2017
2017-03-28..2017-03-30
Las Vegas, United States
as the organisers put it
Explore the latest webinar resources brought to you by the editors of Content Marketing Institute
| title | author | length |
|---|---|---|
| Why You Should Attend | Robert Rose | 01m |
ICC promotes ICC 2018 (Las Vegas, March 20–22) as a hands-on program moving marketers from copy/paste to single-source modular content, with sessions that… | ||
| Content Strategy Event | 03m | |
Conference sessions focus on concrete mechanics: how to implement tagging and metadata for retrieval, set up single-source modular content pipelines, and run… | ||
| Sponsorship Opportunities | Robert Rhoades | 02m |
Conference offers a chance to demo technology in the ICC Demo Theatre and buys a visible spot on a panel; sponsorship packages include booths and varied… | ||
| Improving Workflow & Approval Process For Content Flow | Ann Rockley, Charles Cooper | 16m |
Shows a concrete approval pipeline: request → sanity check → approval group with roles and handoffs defined, and guidance to map every change into that basic… | ||
| Rise of the Data Scientist | Katrina Neal | 16m |
Argues that marketing must move from opinion to measured proof, showing survey numbers: 66% feel respected, only 20% can demonstrate quantifiable demand and… | ||
| Using AI to Build More Relevant Content for the Buyer Journey | James Matthewson | 15m |
Argues that traditional meaning-based marketing fails and relevance wins by modeling audience intent from actual search behavior, using Google Trends and query… | ||
| Reduce B2B Waste with a Strategy for Context | Ardath Albee | 16m |
$145 billion in digital content is produced and up to 90% goes unused, while content marketing effectiveness sits near 32%. The talk argues for using buyer… | ||
| Aligning Basics of Intelligent Contents for Beginners | Val Swisher | 14m |
Claims that aligning structured authoring, source terminology management and translation memory delivers more than the sum of the parts: content is split from… | ||
| Path to a More Artificially Intelligent Future | Paul Roetzer | 16m |
Starts with a 2015 Project Copy Scale experiment to automate blog and report writing using Automated Insights plus Google Analytics, cutting a 5–10 hour… | ||
| How Small Teams Can Connect Content & Technology | Vishal Khanna | 18m |
Small marketing teams connect content to revenue by picking a single least common denominator goal (demo request), mapping the subgoals, and automating lead… | ||
| How Big Data Makes Content More Relevant in Search | Marcus Tober | 15m |
Describes a production pipeline that clusters search behavior into meaning not keywords: a graph-based Topic Explorer built over almost a billion queries that… | ||
| Create an Ecosystem to Unify Content Strategy | Andrea Ames | 18m |
Argues that unifying pre-sales and post-sales content closes a big culture gap and shows how to do it: a five‑year survey embedded in documentation portals… | ||
| Busting Silos | Andrew Bredenkamp, James Mathewson | 16m |
Argues that consistency across content trumps one-off “home run” pieces, citing a Bob Dylan + Watson spot that generated awards but polluted AI training and… | ||
| Leverage Customer Data to Build Personas | Laurel Nicholes, Morgan Eisler | 18m |
Builds personas by combining 11 interviews with mined customer records from Salesforce + support data and training uptake, turning 21 qualitative elements and… | ||
| Surviving a Marketing Technology Implementation | Peg Miller | 16m |
Maps show ~4,000 martech choices and the concrete lesson is to prioritize people and process over shiny tools: document current workflows, do old-school manual… | ||
| Content Scoring | Leigh Blaylock, Jared Whitehead | 16m |
Red Hat builds a content-scoring system that uses Adobe Analytics data to rate downloadable assets on four weighted subscores — volume, complete (download… | ||
| Engineering Content for Bots, AI & Marketing Automation | Cruce Saunders | 14m |
Shows a working chatbot that teaches intelligent content and pulls every answer from a single-source CMS by extending a content type with chatbot fields so the… | ||
| Create Topical & Evergreen Content from the Same Content Assets | Noz Urbina | 14m |
Survey data shows 87% of businesses duplicate content creation and 80% miss reuse opportunities, so the solution is to break content into modular components… | ||
| The Wisdom Worker in the Digital Transformation | Robert Rose | 16m |
Claims that digital transformation has actually happened are false; technology outpaces strategy and attention to meaning. Research shows 8% fully utilize… | ||
| Creating & Executing a Visual Content Strategy that Scales | Buddy Scalera | 15m |
Gives three two‑word starting actions including planned consistently and mapping the user journey from pre‑seeker to evangelist, recommends visual assets per… | ||
| Intelligent Content Experiences can Accelerate the Buyer's Journey | Nick Edouard | 15m |
Claims that bingeable content speeds buying by turning one click into many, backed by concrete metrics: email CTRs 2–3%, display 0.07%, buyers consume 5–10… | ||
| Content Strategy Event | 02m | |
ICC 2017 Las Vegas (March 28–30) focuses on turning content into a reusable asset by teaching a format-free, modular content approach and a single-source… | ||
| Call for Speakers Tips | Robert Rose | 04m |
Do you think you got what it takes to present at Intelligent Content Conference 2018? Great, we want to hear from you!
In this video, Content Marketing… | ||
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