Create Topical & Evergreen Content from the Same Content Assets
summary
Survey data shows 87% of businesses duplicate content creation and 80% miss reuse opportunities, so the solution is to break content into modular components with semantic categorization and format‑agnostic metadata. Components answer a single question, carry a descriptive title and an expected user response, and can have subcomponents (LEGO metaphor). Example: a dense study paragraph becomes discrete blocks—title, short description, methods, patient characteristics—making it reusable for topical deliverables and for evergreen deliverables, enabling repurpose across campaigns.
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chapters (7)
- 0:00Introduction and problem
- 1:27Topical vs evergreen content
- 3:15What is intelligent content
- 6:26Guidelines for reusable components
- 8:15Component structure example
- 12:13Reuse vs repurpose difference
- 13:39Balancing topical and evergreen
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