Designing for Change Management
summary
BBVA moves design from boutique to backbone: the global design team grows from under 6 to ~200 designers in two years, design reaches the CEO on video, and a distributed program produces 1,100 design ambassadors trained with four-day intensive workshops and a 200‑page manual across ten countries. Ambassadors prototype, surface thousands of tiny organizational roadblocks, use “roadblock removal” and opportunity cards, and create measurable local wins while leadership programs, masterclasses and coaching scale the change.
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chapters (8)
- 0:00Start
- 11:45The business case for design
- 24:11A design approach to change management
- 28:53Map gaps between leadership vision and employee capacity
- 31:243: Empower employees with needed capabilities; Create local leaders and pockets of culture change
- 36:24Build strategic partnerships to scale across the organization
- 38:44Foster capacity to identify and remove organizational obstacles
- 40:27Learn & Evolve! Incentivize what's working. pivot and iterate what isn't
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