User acquisition for your social impact mobile game
summary
Unity shows concrete UA tools for social‑impact mobile games: Unity Ads (23B monthly impressions, 2.5B devices) plus machine‑learning bids and Audience Pinpointer for retention or ROAS targeting. Campaigns require data thresholds (100 installs/geo with ≥1% 7‑day retention; 10 independent depositors for ROAS). Case study: a freemium title combines rewarded ads and IAP, runs scale then retention/ROAS campaigns and hits 3 million downloads, 300k DAU, roughly 70x ROAS and a ~99% fill rate within a month. Report Builder visualizes CPI, eCPM, source and creative performance.
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chapters (11)
- 0:00Introduction
- 0:52What is Unity
- 3:21Unity Ecosystem
- 5:21Target and price your users
- 6:39Targeting capabilities
- 7:15Source bidding
- 7:44Campaigns
- 9:02Audience pinpointer
- 10:03Panzerdog case study
- 12:05Report Builder
- 12:56Case Study
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