Ads as your asset: Improving the player experience
summary
Pixel United and Unity present a case study showing ads can boost retention: Unity analyzes data from over 250,000 developers and ~750,000 apps and finds properly timed ads improve retention. EverMerge (now at 14.9 million downloads and a top‑3 merge title) implements interstitials at end‑of‑turn, rewarded videos at level‑ups and a floating purple icon offering three videos for rubies, uses Unity’s Ad Review/Ad Controls in beta weekly, tweaks CTA color to lift opt‑ins, and tracks CPM, IMPDAU and ARPDAU.
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chapters (16)
- 0:00Introduction
- 1:51Core learnings
- 3:21Ads improve retention
- 4:51Pixel United and EverMerge
- 6:21Four steps for impactful ads
- 7:49Advertising objectives
- 8:56Monetization opportunities
- 10:41Game loops in EverMerge
- 12:06Implementing interstitial and rewarded ads
- 14:18Metrics for ad performance
- 15:00Optimizing rewarded ad placements
- 16:25Contextual ads for early support
- 17:08Blocking irrelevant ads
- 18:36Ad monetization tools
- 20:54Unity Ads Reporting
- 21:36Q&A
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