In-play Ads: Tips & tricks for Creating a Seamless Experience
summary
Panel shows actual integrations: Unity-based games place dynamic billboards, garage and roadside slots filled via Adverty, with A/B tests over 2–4 weeks showing 5–9% uplift (15% an outlier) and in-game ads reaching ~5% of total ad revenue on big titles. Biggest issues are low fill rate in non‑Tier‑1 markets and mediation missing; teams use multiple SDKs, adaptative creatives, cross‑promo fallbacks, and ask for a drag‑and‑drop SDK to cut dev time and scale placements.
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chapters (4)
- 0:00Start
- 1:47Introducing the Panelists
- 6:03In-Game Ads
- 9:25Listen to Your in-Game Advertising Partners
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