Game or Live Streaming?: Motivation and Social Experience in Live Mobile Quiz Shows
summary
Mixed-methods study uses 16 semi-structured interviews and a survey of 296 regular players and finds seven motivations with five validated by factor analysis: interactivity, offline integration, achievement, ease of enjoyment, financial incentives. Offline integration and financial incentives specifically increase play frequency, recommendations and habitual use, implying retention depends on social ties and prize structure. Paper measures behavior patterns, reports that simple rules and a continued chance to win drive steady usage, and recommends balancing win probability and payout.
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chapters (5)
- 0:00Introduction to live mobile quiz apps
- 3:50User motivations for using apps
- 7:28Perception as game or live streaming
- 9:37Conclusion and new entertainment forms
- 10:19Q&A session
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